Our Value Proposition
Working across the marketing value chain to improve performance of all activities and the accountability it has on commercial fundamentals: pipeline, profit, sales, cost, and growth.
Helping to turn marketing into a co-profit-partner with sales, to ensure ROI and profit impacts are enabled, and reporting based on projections and actual contribution to the commercial fundamentals are implemented.
The Four Areas of Value Add
Ensuring the top 4 areas affecting profit are accountable, have performance metrics, analytics framework and dashboards for visibility into ROI, attribution and forecasts for revenue and its predictors in place.
Sales lead pipeline
Improved lead journey, forecasts, and volume.
Revenue
Increased sales revenue.
Costs
Reduced costs with improved attribution
Growth
Increased opportunity and conversion rates
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The Work
Fresh from the Blog
Newly added insights and posts from Mark are below.
Leading the way
CAs must be front and centre in digitisation.
Committing to change in a fast moving digital economy
This article takes a hard look at the fundamentals needed to adapt and change in a customer-driven digital economy
How to make money from digitisation.
Understanding your customers, creating a good online experience, and careful planning are the keys to the successful