Transition the business across integrated verticals, into a customer focused digital company, where automation and data management would stabilise process, connect and optimise customers throughout the purchase journey, and drive refreshed sustainable growth.

Support the company’s rapid growth by identifying the platforms and processes to integrate customer relationship management with automated lead management, digitising the customer experience to drive cost efficiencies while simultaneously improving the customer journey and sales outcomes.

Implemented a series of strategies across customer experience, digital, data analytics and marketing. These delivered a range of benefits: from improving lead generation (by 20%) and customer qualification rates (by 28%); reduced appointment drop outs/no shows; to increasing speed to market. This reduced marketing costs by $250 000 and opened international sales channels for new revenue streams, delivering sales opportunities not previously possible.