Services

The focus

Assisting in optimising and improving critical areas; working on small chunks to create measurable impact on commercial value. It maybe a 3:1 return on acquisition of new customers with an annual LTV amount of 3x the acquisition cost, due to improved content marketing via high ROI channels.

The services

MC.CMO Advisory, provides value add services in strategy planning and high performance marketing consulting across 3 service areas:

01
Strategy to review, evaluate and execute plans against actual outcomes.
02
Structure to evaluate and outline optimised marketing structures to deliver business objectives.
03
Financial to review spend levels and the ROI they generate or the gaps where they don’t.

The process

We undertake a simple and effective process to define challenge, scope and cost, plan and deliver commercial value.

01
Initial meeting to explore issues and challenges.
02
Scope and costs established.
03
Analysis, review and prioritisation across: core areas of business affecting profit.
04
Aggregation of data micro and macro.
05
Plan and set benefits framework – goals, targets and measures.
06
Deliver agreed project.
07
Measure outcomes and ROI.

Fee structure

MC CMO Advisory provides packaged services on a project or retainer based model, covering all or some of the 3 service areas of business that need optimisation or corrective action to demonstrate ROI.

The services are framed to deliver tangible benefit, being targeted and realistic – a SMART goal target. E.g. 5% market share in 6 months due to improvements in targeting and proposition messaging.