To enter international markets and trade and off trade channels, leverage the innovation in simulated ageing of Whiskeys and Bourbons and establish a position in Australian and Asian markets to drive global sales revenue.

Created a unique place across brown US spirits, setting a new identity for Two Trees Whiskey, flavoured Whiskey and Bourbon, as the only in market product with depth in simulated aged flavour profiles, Appalachian purity in expression, trend and RRP.

Created a position as leading innovative US Whiskey and Bourbon, with consideration of the unique value currently under review by major Australian liquor retail networks.