The Lakes Distillery

Alcohol and refreshment beverages

Challenge

Expanding into export markets, via off-trade and on premise channels in Australia/NZ, Asia and US markets. Recognition of the product and brand value by consumers to generate profile and sales revenue.

Solution

Positioned the brand and its products – Gin, Gin Liqueur, and Whisky as premium World Gold winning class, on point for taste, trend and RRP. Set up complete export supply chain, B2B, marketplace platform, marketing, activation, e-commerce, financial and operational business.

Outcome

Gin Rhubarb and Rosehip has won ‘Best Of 2019’ flavoured gin for Coles Liquor Group; an annual $7billion enterprise, with the SKU exceeding sales hurdle rates.