The Lakes Distillery
Alcohol and refreshment beverages
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Challenge
Expanding into export markets, via off-trade and on premise channels in Australia/NZ, Asia and US markets. Recognition of the product and brand value by consumers to generate profile and sales revenue.
Solution
Positioned the brand and its products – Gin, Gin Liqueur, and Whisky as premium World Gold winning class, on point for taste, trend and RRP. Set up complete export supply chain, B2B, marketplace platform, marketing, activation, e-commerce, financial and operational business.
Outcome
Gin Rhubarb and Rosehip has won ‘Best Of 2019’ flavoured gin for Coles Liquor Group; an annual $7billion enterprise, with the SKU exceeding sales hurdle rates.