Define market value and growth opportunity, setting the commercial value proposition, identifying high return sectors and product value, to grow revenue and long-term profit.

Re-positioned the Shape Group brand, by leveraging its market leading position, focusing 70% of effort on $3million value projects, enabling speed of turnaround, higher margins and repeat business.

Implemented digital marketing, PR and account plans by targeting specific corporations and industries; lifting revenue by 20%, accelerating turnaround time 23% and reducing defects liabilities by 40%.

The brand reposition, marketing/PR execution and business development focus, consolidating research and insight into operational models and new processes, in turn resulted in $200 million revenue uplift in just two years.