Transform the business to a digitally focused enterprise: consolidate data, systems and CRM automation platforms to invigorated sales growth, via direct and international/local channels.

Outline change path across eight areas of business. Map digital technology to business problems and integrate new workflows, processes, campaigns and inside sales functions to manage customer data and sales stages.

Online enquiries increased by 200%, generating new sales, B2B and B2C sales conversion rates.

Segmented database and digital platform architecture for single view of customer and improved workflows and processes.