Three year growth path and vision, defined sales channels, new market places (resellers, online platforms – eBay, Amazon, Wallmart), brand differentiation, product relevance, segmented marketing activity and e commerce to enable database and new customer growth. Develop data and analytics to measure and track ROI.

Set three-year growth path to achieve 7-8x EBIT multiple, normalised non repeat expenditure, identified and captured new sales channels and marketplace platforms, validated global markets and product demand levels, set marketing plan ready for activation via digital and distribution channels to achieve targets. Requirements and infrastructure defined for digital e commerce across major Anglo/Asian markets.

Clear vision and growth roadmap, on track for 7-8x EBIT multiple, validated product demand, opened doors to new sales and marketplace channels.

Set up digital e commerce platform (CRM, automation, web/mobility apps, data/analytics) to enable growth targets to be achieved, and outlined segments in database, and in market, as part of new business lead generation.

Immediate ROI of 300% on targeted marketing to revised segments.