G12 Gin

Alcohol and refreshment beverages

Challenge

Expand the success in UK/EU markets across the various sales channels and outline international export opportunities to increase sales revenue and brand value by entry and gradual sales generation through core retail networks and trade dispensaries.

Solution

Featured and submitted products in sales channel and trade reviews, and positioned Gin as premium world class contemporary expression, elevated the unique taste profile into marketing and sales channels to assist with sales generation.

Outcome

Set classification as world leading artisan Gin brand, establishing a high regard place in category, with a contemporary take on LDG and innovative flavours, listing submission with key sales channels is under review.