5 year strategy for market penetration and growth, e commerce platform, sales and distribution channels, new market places (global digital platforms – e.g Amazon), brand building, product positioning, and PR/marketing activity. Data and analytics for performance tracking and measurement.

Set 5-year path to achieve high growth, identified and captured new sales channels and marketplace platforms, R&D validated high need product, activated PR marketing via digital and new distribution channels to achieve targets.

Clear vision and growth roadmap, validated product, activated e commerce and data/analytics for performance measurement and tracking, opened doors to new sales and marketplace channels, growth achievements at 284% growth  year 3, 310% year 4 and on track for 400% by year 5. Due to back/neck pain epidemic creating unprecedented demand.