Identify and establish product in international markets outside of UK/EU, to open doors to wider consumers looking for heritage aged Rums and flavoured variations, for consumers looking to a taste profile that eats home consumption needs and maintains on trend position of Rum in cocktail and miser category.

Review and submit to major key account channels and on premise top 20 bars. Position the Rum and Rum Liqueurs as premium world class heritage expression, with depth of flavour only available in Caribbean and West African locations. Outline marketing/PR, activation, e commerce, financial and operational business systems.

Set a position of heritage high quality Rum, aligned with global trends in sugar cane based aged and flavoured profile Rums, outlined a definitive place and submitted to major channels for listing in next on shelf category update.