MC CMO’s Advisory works with executives, primarily CEO/CFO’s to solve the important commercial problem faced by marketing and business; by helping drive greater transparency, accountability, value and creativity through delivering four key outcomes:
- Increase the financial impact of your brand and marketing strategy
- Ensure marketing activities are profit contributors
- Reduce cost waste and reinvest savings to more effective activity
- Establish high performance workflows for increased ROI
Why the need?
The marketing environment has experienced accelerated changes, placing pressures on organisations to adapt and respond.
The pervasive rise of digital, challenged channels, advanced and connected consumer. Simultaneously media has become more complex with less transparency, while tech skill deficiency is high; creating challenges for companies and their executives to ensure they are getting definitive ROI.
What’s happening and the impact on marketing and business?
Only 17% of marketing execs report marketing’s profit contributions and ROI to CEO and CFO. The accountability gap and process to do so is chasmic. MC CMO Advisory provides independent and agnostic advise to enable your marketing function to perform as a profit centre away from a traditional based cost centre.